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Ground Up is a hip-hop band based in Philadelphia. The group comprises of three artists including producer Bij Lincs who is known for his eccentric style and unparalleled musical talent that compliments the band’s quick wordplay and well-thought lyrics including the group’s two MC’s MALAKAI and AZAR. The band’s brilliant song quality combined with their base level marketing has proved to be quite a strategy in gathering a large fan base while also allowing the release of good music. Alongside, the group has established a reputation for performing hit live shows by touring around at schools such as TempleU, WVU, West Chester, Cornell, UVA, Cheyney U, Lincoln U and Pittsburgh U, among others. The band has simultaneously opened shows for big act bands such as Chiddy Bang, Rick Ross, The Nappy Roots, Gucci Mane, Chris Webby and Meek Millz. The band has made its mark in the commercial niche by playing alongside commercially successful group, making Ground Up tickets a popular treat among their fans.
In the summer of 2008 while still studying at TempleUniversity in North Philadelphia, Ground Up began to take form. It was during education years that Alexander Azar and Malcolm McDowell first met not knowing they would become band members and be known as Azar and Malakai, respectively. The duo realized they had potential in making good hip hop, and soon began working on track while still on campus. Bin Lincs, who is an old friend of Azar, was brought in as their exclusive producer, and the three members officially formed a band. Within three years, the group has released nine mix tapes, each of which has been received has contributed as a subject of town talk. The band’s popularity continues to grow as well-known producers take interest in their work. Artist from the likes of Dirty Harry, Ritz Reynolds and Mike Jerz have guest-produced on the band’s songs. Other artists who have collaborated with Ground Up on several of their mix tapes are Jaguar Wright, Freeway, Chad Ginsburg and Peedi Crakk.
The success of Ground Up is no surprise given their constant hard work in establishing themselves as a significant national band. Malakai has expressed that the group plans on only expanding their base of business relationships and fans further, which in turn reflect on the group’s mission to contribute positively to the music and culture of the hip hop genre in its entirety. Anti-pop groups and rap purists need little time in figuring out that the band has already become the epitome of hip hop. Their music proves this point right away which is why Ground Up has created the required visceral connection with hip hop fans in no time; their work is honest from its core.
Some of the most popular sings by Ground Up include Daps, Dime Piece, Stuck In My Ways, Feel Good, Wonderful Day feat Freeway, Overboard feat Young Chris, Got Damn, Clutch, Secret, Turn Around, No Thanks, Gnarcade, Nonsense, Palm Trees, and Lost in Philadelphia, where the five later songs have been made official videos on. The band has reflected upon its mission in their song Daps, with the lyrics ‘We’re building up a movement, starting up a riot. Our boys never seen room service at the Hyatt. So put us in a penthouse or be putting out a fire, three alarm, you don’t even see a charm and you know that he’s an rapper.
Since their inception in 2008, the group has been busy recording nine acclaimed Albums/Mix tapes among studio albums and are working on the seventh one, which the group promises will be the best of the lot so released so far. With encouragement from the band’s dedicated fans, their strong production team, and their unusual talent in creating new music, the popularity of Ground Up is destined to soar high further. So get your friends together, pocket some Ground Up tickets and be there to support an upcoming band in the making of its history.
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