Lady Gaga's Joanne world tour - A Huge Sales Boost After Playing The Super Bowl Half

February 20, 2017

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When Lady Gaga was announced as the Super Bowl 51 half-time show performer, many had questioned and criticized the choice. But boy did she prove them wrong! With her super hit performance at the NRG Stadium in Houston on February 5th, the singer has put to rest all unfavorable viewpoints and criticism that arose following her tribute to David Bowie at the Grammy Awards 2016.

Lady Gaga delivered a spectacular acrobatic performance at the grand event. The show had no guest performers and the singer owned the stage. This year’s Super Bowl half-time show is being described as the most successful one in the history of the event.

Massive Boost in Sales

Lady Gaga’s half-time super bowl performance has drastically increased her sales. According to the Nielson Music data, the singer sold about 150,000 digital albums and songs in the US on the day of the big game. This is a raise of more than a 1000% compared to the day before the historic clash between the Atlanta Falcons and the New England Patriots.

Lady Gaga had 125,000 song downloads that day as well. This was around 960% as compared to the day before the Super Bowl. Out of these songs, the single ‘Million Reasons’ from her latest album Joanne was the bestselling. It had 45,000 downloads. The sales of the song ‘Bad Romance’ were up by 1,525% while those for ‘Born This Way’ increased by 2,202%.

Apart from these sales, streams of Lady Gaga’s catalogue in the US have skyrocketed on Spotify. According to the data from the music streaming service, the streams of her music material have gone up 605%. A 674% increase has been noted on the songs that were a part of the singer’s set-list at the half-time show. The song ‘Born This Way’ stands out on Spotify in this regard. Its streaming has gone up 1085%.

The Electrifying Performance

Lady Gaga kicked off the magnificent half-time super bowl show on a patriotic note. She began with the song ‘God Bless America’ and then transitioned into Woody Guthrie’s ‘This Land is Your Land,’ which has become a popular anthem in rallies protesting President Trump in the US.  Clad in a crystal-studded costume, the singer stood above the NRG Stadium in Houston before abseiling from the roof. The song selection and her subsequent leap from the roof onto the stage set the tone for what was to follow on stage.

Since Beyonce’s performance in the previous Super Bowl included a reference to Malcolm X and Michael Jackson, a much speculated question prior to the Super Bowl 51 was if Lady Gaga’s half-time show would be a political protest of some kind. Hence this was one of the reasons why many were skeptical about her being the apt choice to headline the Super Bowl Half-time show. Her tribute to David Bowie at last year’s Grammy Awards had met criticism by the legend’s son, Duncon Jones.

But in an interview prior to the half-time show, Gaga had promised that her gig would be based upon the principles of quality and tolerance. She stated, “I have an opportunity with this performance to show a different part of this country that those who think that they are so different from me and my fans – to see that our hearts are really the same.”

Nobody knew about what exactly she had planned for February 5th. There were some rumors that the song ‘Bad Romance’ would be the show-stopping finale; some suggested that perhaps there would be a surprise dance performance by Beyonce. But there were mere presumptions and rumors, eventually proven wrong by her phenomenal performance.

Gaga’s half-time super bowl 51 performance focused on her own songs and included messages of acceptance and tolerance. The material that she played was largely from her early works. After a snippet of ‘I’m on the Edge,’ she sang the song ‘Poker Face’ in which she joined the dancers on stage. She then treated her audience to tracks such as ‘Telephone,’ ‘Bad Romance,’ and ‘Born This Way.’ The latter comprises lyrics “No matter gay, straight, or bi / Lesbian, transgendered life / I’m on the right track, baby / I was born to survive,” putting the singer’s message of tolerance and acceptance right across to her fans as she had intended. Following the performance of some of her old hits she presented a new song ‘Million Reasons,’ from her latest studio album ‘Joanne.’

Joanne World Tour

Lady Gaga’s half-time super bowl show not only proved her critics wrong but delighted them. And there was yet another surprise to come. Just hours after the phenomenal super bowl show, Lady Gaga announced the commencement of her upcoming Joanne World Tour in support of her fifth music album of the same name. It is a follow-up to the singer’s previous music albums ‘Artpop’ and ‘Cheek to Cheek,’ released in 2013 and 2014 respectively.

Joanne was released in October of 2016. For this record the singer has collaborated with numerous producers. These include Jeff Bhasker, RedOne, Mark Ronson and BloodPop. The music on this album has dance-pop and soft rock style which emphasizes Gaga’s vocals. It is her fourth number one album in the US. Besides it has topped the music charts in countries including Brazil and Argentina. Two singles off the record ‘Million Reasons’ and ‘Perfect Illusion’ preceded the release of the album. ‘Perfect Illusion’ came out in September, 2016 as the lead single and topped the charts in Spain and France, while ‘Million Reasons’ reached the fourth spot on the charts in the US.

The Grammy and Golden Globe winner has album sales of about thirty million albums and 10 million singles worldwide. This makes her one of the bestselling music artists of all-time. She has over 61 million Facebook likes, over 65.1 million twitter followers and another 21.3 million on Instagram.  Her sales figures and social media popularity knows no bounds. And her splendid half-time show has only added to her appeal and acclaim.

Now that the singer is all set to hit the road this summer, you have the chance to enjoy her latest music contributions in a live setting. She has ruled the stage at the biggest sporting event in the US and now she is coming to set the stage on fire in your city as well. The tour starts in August in Vancouver, British Columbia following which it will make stops at baseball stadiums such as the AT&T Park in San Francisco, Wrigley Field in Chicago, Citi Field in New York and Fenway Park in Boston. After initial dates in North America the trek will make its way to Europe for about a month. A number of dates for London have also been disclosed. It will then return to North America where it is scheduled to wrap up later in the year. So join Lady Gaga on her Joanne World Tour and purchase the hot-selling tickets before they run out.

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