What is marketing?
Marketing is all about creating awareness about a brand and making it appealing enough for its customers to invest in it. It is a very important part of businesses and aids the process of products moving from manufacturing units to customers. Marketing helps businesses evolve according to customer needs.
American InterContinental University Online
Southern New Hampshire University
Keiser University eCampus
There are many educational institutions that offer marketing programs to train people interested in this field. Marketing can be studied as specific degrees or as part of other related degrees. Either way, it is a very important field which helps us in understanding the customer’s psyche, demands and thought process.
Types of Marketing Programs
There are many routes a person can take to pursue a career in marketing. Indeed, marketing programs are not only meant for people who want to take it up as a career but it may also aid many other professionals who are part of a product’s supply chain.
Typical marketing programs include:
Certificate marketing programs are usually meant for professionals who want to gain an insight into marketing. These are short courses that may be taken by a wide variety of business professionals. They may not necessarily lead to careers in marketing but may be used by people in other sectors to improve their jobs by gaining an understanding of marketing or by marketing executives who want an upgrade in their careers and to keep abreast with the latest techniques and ideas.
Bachelors in Marketing:
The most common first step into a marketing career is a bachelors marketing program. This is an extensive four year long degree which provides a thorough knowledge of marketing as well as some practical experience in the form of internships that may be posted as a requirement to graduate.
A flexible way to earn this degree is by enrolling in an online marketing program offered by a number of accredited universities. This way you may complete this degree in a much shorter way if you want to or stretch it to suit your time constraints and needs.
Masters in Marketing:
After some experience in the field, people may come back to the academics and pursue masters marketing programs. Marketing programs at this level take about a year or two to complete. This degree is also available online and candidates who successfully complete this program can expect a substantial boost in their professional lifes.
Marketing Programs as Part of Other Degrees:
Marketing may also be part of other degrees as a sub-field or an introductory course. These are really helpful for people who are in business management and administration. Some of the degrees which offer courses and modules on marketing are:
- Bachelors in Business Management
- Bachelors in Business Studies
- Bachelors and Masters in Business Administration
Foundations of Marketing Programs
Marketing programs majorly focus on the following steps of marketing:
- Identifying customer needs in order to develop the product
- Strategies to communicate a product’s presence in the market
- Methods to determine the best markets and set competitive prices
- Studying changing trends and requirements in the market
People who undergo training under marketing programs will be eligible to work in the following capacities:
- Brand Managers
- Advertising Professionals
- Publicity and Relationship Officers
Customer relations professional