What is Fashion Merchandising?
Fashion Merchandising involves the design and display of various types of clothing and accessories. Fashion merchandising schools aim to teach students the skills necessary for large scale retail, brand identity and promotion of sales. Students learn how to reach out to consumers with their products. Fashion merchandisers work together with designers to manufacture various types of clothing, fabrics, handbags and jewelry. Designing aesthetically pleasing clothes and accessories requires deep knowledge of customer demands and expectations in line with the culture and tradition of a particular region. Fashion merchandisers are then responsible for marketing the products in a way that assures maximum sales as well as buying various materials for designers, consultation and organizing various fashion shows and events where the latest lines of designer wear are unveiled.
What courses can I take & what will I learn?
Fashion merchandising schools have very basic entry requirements, making them accessible to a larger number of people. Most programs require just a secondary school certificate to enroll in and a variety of degrees are offered both online and offline. These include ‘Associate of Arts in Fashion Merchandising’ and ‘Bachelor of Science in Business & Fashion Merchandising’ degrees. The 2- year associate’s degree includes elementary instruction on marketing principles, consumer trends, market demands and basic fashion designing. Other areas of instruction include technical writing which is useful in describing various products in fashion catalogues and magazines and business communications which impart the core principles of communicating with clients to students. The bachelor’s degree follows a more rigorous 4-year program, with the majority of courses being based on business management and business practices. Courses include marketing principles and communication, merchandising practices, visual marketing, retail management, accounting, finance and pricing strategies. Students are also taught important planning and inventory control techniques, project management skills, business law basics and purchasing techniques. Additionally, courses in fashion design, fashion drawing, computer aided design, computer graphics and textile design are taught to give the students a strong working knowledge of the fashion industry. With the increased exposure of the media to people, some universities offer courses in fashion media and fashion publicity to give their students an added advantage in marketing their products. Fashion merchandising schools offer a variety of scholarships to students who wish to join this exciting and glamorous field, and employ famous fashion designers and marketing experts who are recognized by the global industry to teach courses, maximizing the students’ exposure to real world situations.
What are the career prospects?
The glamorous world of fashion is an exhilarating field offering thousands of amazing career opportunities. As a Fashion Merchandising major, you have the unique edge of being well versed with fashion design and business management over other applicants. According to statistics, graduates in fashion merchandising have a wider number of opportunities as compared to any other field in the fashion industry. Professionals in this field decide how, when and where to display different items in a way that maximized their appeal to the general public. They also work closely with various media producers to broadcast their messages through tv, the internet and newspapers and magazines. A large number of opportunities exist in the fashion magazine industry as well. From designing the red carpets at major ceremonies to designing brand images, fashion merchandising majors are in high demand across the world.
Frequently Asked Question(s)
Q:Can you name a few of the best Fashion Schools in Ontario CA?
A:The education system in Ontario offers a range of degree programs in the field of fashion and design. The following universities are considered as the best for fashion degree programs: Westwood College, American Career College, Platt College, Cambridge College, West Coast University, Grand Canyon University, UEI College, and the International Academy of Art and Design at Ontario.
Q:Many schools for Fashion Merchandising have a course on Marketing Management. Please tell me what are the contents of this course?
A:The schools for Fashion Merchandising have a specialist course on Marketing Management. This course is worth 4 credits or more and is part of the first semester. It tries to build on the understanding of the students regarding the basic principles of marketing along with a case study type of approach which focuses on solving the problems of a market.
Q:What are the contents of the course on Etiquettes & Customs in the Fashion Designers in Houston TX degree programs?
A:The Fashion Designers in Houston TX degree programs have dedicated and contemporary level courses on Etiquettes & Customs. This course is worth 3 credits in total. It is designed to provide the students with comprehensive understanding of the most popular of dress and fashion customs and symbolisms as well as the traditions from round the world.
Q:What are the contents of the course on Model Making in the Fashion Marketing Miami?
A:The Fashion Marketing Miami degree programs have dedicated course on Model Making. This course is worth 3 credits in total. It is designed to offer the students with ample understanding of the ways in which quality materials of modeling and waxes are used. You also get to read about the techniques of reductive and addictive modeling.
Q:Is there any benefit of online fashion merchandising schools as compared to traditional schools?
A:Yes there are plenty of advantages of pursuing an online fashion degree. Students who choose the online mode of education have the benefit of getting to study on their own time without having to bother about going to school. In addition to this, there are no geographical constraints to online education.
Q:What can I do after graduating from the best fashion merchandising schools?
A:With a degree in fashion merchandising, one can look forward to a rewarding career ahead. The fashion industry is not all just about fashion designers, other aspects of the field require qualified individuals as well. A fashion merchandiser basically handles all product inventories and focuses on supply chain management. The salary level depends upon the employer and level of degree earned in this field.
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