Retail and Merchandising Degrees

Any business trying to sell products requires the expertise of retail and merchandising professionals. Retail refers to the sale of items to consumers while merchandising is the process of pricing, packaging and marketing items to create greater appeal among consumers. In order to build a career in retail and merchandising you need to be knowledgeable about retail operations and brand management. A professional in this field is required to be trained in buying stocks, managing inventory, strategizing, predicting consumer trends and pricing seasonal products.

Business Programs

Retail and Merchandising Degrees and Programs
There are countless products being offered by companies in every category. Due to the cut-throat competition in the marketplace, companies require retail and merchandising experts who can forecast, purchase and market their items successfully to consumers. Formal training in this particular field can be found through a range of programs being offered at each level of education. You can choose from Associate’s, Bachelor’s or Master’s programs related to retail, sales management and merchandising. While some programs focus solely on retail and merchandising, some such as the Master of Business Administration (MBA) programs may offer retail or sales management as a concentration. The higher the level of education you have, the more successful you are likely to be. Some relevant programs include:

• Associate in Fashion Merchandising
• BS in Retail Management
• BS in Sales and Sales Management
• BBA in Retail Management
• MBA in Retail Management

Areas of Study in Retail and Merchandising
Retail and merchandising degrees offer a variety of subjects to students which will teach them the ins and outs of the field. Students learn to analyze markets, predict consumer behavior in terms of what will be popular and market products. Some of the courses taught include:

• Pricing and promotions
• Marketing techniques
• Advertising
• Distribution
• Merchandise planning
• Finance and accounting
• Logistics
• Supply chain management
• Buying
• Fashion marketing and merchandising

Retail and merchandising professionals are also required to have excellent organizational and communication skills as they need to coordinate a wide range of activities and communicate with vendors, designers, managers and many others. These are also taught during the course of retail and merchandising programs. Usually a retail internship also has to be completed in order to graduate.

Careers in Retail and Merchandising
Retail and merchandising degrees can provide you with the knowledge and skills on which you can build a successful career. There are a wide variety of positions available to retail and merchandising graduates. These include roles such as:

• Purchasing manager
• Sales manager
• Marketing manager
• Retail operations manager
• Fashion merchandising manager
• Advertising manager

Anywhere that products are being sold is a potential employer for a merchandising and retail professional. Retail experts can find employment in a variety of settings including boutiques and large department stores. Depending on the level of education and experience, retail and merchandising managers can earn between 30,000 to 65,000 US dollars on average. With added experience, more senior management positions can become available leading to a higher salary.