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Online Masters in Marketing

What is marketing?
The field of marketing focuses on directing the flow of goods and services from a producer to a consumer using various communication techniques. Marketing professionals research customer needs, lead product development, develop effective communication strategies and advertising campaigns, help determine market prices and deliver products to stores and individual consumers across the country on time. Marketing is one of the few fields that open up opportunities in nearly every type of industry, from large government organizations to small, privately owned businesses.



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Capella University

  • MBA - Marketing


What is the master of marketing?
The Master of Marketing is a graduate degree that is offered to people who have a bachelor’s level education in a field such as business administration or a related concentration. Students start off the academic coursework with subjects such as business communications, public relations, corporate responsibility, resource management, internet marketing and media production. Students also complete a thesis based research project under the supervision of their professors before the degree is awarded.

What are the future prospects?
The increasing influence of the media in our everyday lives has led to an increased focus on marketing, and made this field one of the fastest growing in the country. According to the Bureau of Labor Statistics, employment opportunities for marketing professionals are expected to increase within the 2010 to 2020 period. For instance, the BLS reveals that the jobs for market research analysts have been estimated to grow by 41 percent, and the annual median wage for them is reported to be $60,300 as of May 2012. The Master of Marketing degree can be a possible route towards taking advantage of this growth, and obtain a respectable position at a government or public sector organization, media outlet, advertising agency or other private businesses.

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Q:What are the contents of the course on Money & Banking in the online marketing master degrees?

A:The Online Marketing Master Degrees programs in United States have substantial understanding of the course on Money & Banking. This course is worth 2 credits in total. It is structured to provide students with ample understanding of the study and concepts of monetary economics and the systems of financial understanding. Students are also trained on the behavior of interest rates.

Q:After completing my master in marketing degree, what kind of job can i expect to get?

A:Master In Marketing is one degree which will open up a world of possibilities for you. Marketing professionals are needed in almost every field of life now, since they make it possible for goods to reach their specific market. From huge multinationals to government owned establishments, all need proper marketing professionals. So the possibilities are unlimited and quite lucrative as well.

Q:Can you tell me about the general subjects studied for master degree marketing?

A:Master degree marketing subjects include an in depth study of product management, advertising and business communications to prepare students with the growing challenges this field demands. The subjects can vary but generally they have to do with brand development, market research, marketing trends and ethics, branding, sales management and such topics.

Q:Is an online master degree in marketing considered credible?

A:Nowadays many students rely on online studies as it provides comprehensive courses in various disciplines for the convenient of students. Schools offering online master degree in marketing can be easily explored. You can also check the accreditation status and course outline before opting for one. An online degree can be as valuable as getting an on campus one provided you get the right school.

Q:I am already in this field but thinking of pursuing master in marketing online, what do you suggest?

A:Master in marketing online course can definitely help you grow in your career. It is a competitive market out there and to make it, one has to keep up with the pace of progress. It is essential to be updated and without further education you can limit your chances of growth. A masters degree can improve your academic qualifications and since it is an online degree it can be managed according to your convenience.

Q:Can you please tell me about the general coursework for online masters in marketing?

A:For online masters in marketing, which is usually a two year long graduate degree, students start off the academic coursework with subjects such as business communications, public relations, corporate responsibility, resource management, internet marketing and media production. Students also complete a thesis based research project under the supervision of their professors before the degree is awarded. The curriculum of this program will vary from institute to institute.

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