The field of marketing has gone through a massive transformation over time. It is important for marketing professionals and aspiring marketers to make sure that they have the right blend of skills and knowledge to deal with the contemporary challenges and opportunities that they may be faced with.
Earning a certificate of marketing may help you give a boost to your career. You learn how to devise and execute different marketing activities in these programs. Also, the certificate in marketing provides insight into the principles as well as application of marketing at a strategic level. There are different certificate of marketing courses offered by different schools and colleges. You can check out these programs and enroll in the one which best meets your requirements.
Who Should Enroll?
The certificate program is appropriate for you if you wish to acquire knowledge of modern marketing techniques and practices, and develop an understanding of how marketing strategies affect the overall profitability and success of the business. You’ll learn how to make appropriate decisions about products, services, branding, and other related aspects.
The certificate program should prove to be a good choice for marketing professionals who want to enhance or update their skills and knowledge in order to expand their role within the organization. Even non marketing professionals may consider enrolling in the program. It’ll help them develop the marketing skills that may prove useful in any functional area.
What Will you Learn in a Certificate of Marketing Programs?
Most of the programs will teach you the following skills:
You will learn the fundamentals of marketing in these training programs.
Also, you learn how to make marketing plans and how to communicate with customers.
Collecting marketing data and analyzing it is also an important part of a marketing course.
What Courses Will you Study?
Although the program content is somewhat similar, the names, types, and range of courses offered may vary depending on your prospective university. As a general guide, look through the details of the following courses:
Introduction to Marketing
Advertising and Social Media
Marketing Research: Concepts and Techniques
Contemporary Direct Marketing
Introduction to Sales Management
Consumer Buying Behavior
Marketing for Service Organizations
Strategic Brand Management
In order to fulfill the credit hours requirement, you’ll have to take up a combination of compulsory and elective modules.
The admissions criteria to enroll in a certificate of marketing program may vary from program to program. Generally, you need to have prior knowledge and work experience in the relevant field to enroll in these training programs.
You’ll generally be required to provide the following:
Undergraduate degree from an accredited institute
Letters of recommendations
Application fee (in some cases)
Certificate of marketing programs may span over 6 months to 2 years. The program duration usually depends on the university that you enroll in as well as the route that you decide to take. There are several options that you may be able to choose from; full time, part time, on-campus or online.
Online Certificate of Marketing
You can choose to pursue these certifications in the traditional way or opt for the online route to earn them. There are a number of online institutes that offer certificates of marketing. These training programs are very suitable for individuals who are into part time or full time jobs. The flexibility of online education enables you to manage your work along with your studies. Before you enroll in an online program, you should ensure that it is accredited. Accredited schools are widely recognized among employers.
What Marketing Careers Can you Pursue?
There are many different careers that you may be able to seek. The exact position that you will end up getting will depend on your level of qualification, relevant experience as well as personal characteristics. Some examples of marketing related careers include:
Market Research Analysts and Marketing Specialists
They conduct research on market conditions, consumer behavior, competitors, sales, and prices in order to make sales forecasts and formulate marketing strategies.
Median Salary (2013): $60,800
They are responsible for planning, coordinating and overseeing marketing campaigns and policies. Marketing managers monitor trends, devise pricing strategy and ensure that marketing efforts contribute to company profitability.
Median Salary (2013): $123,220
Search Marketing Strategists
They come up with strategies to engage more consumers and enhance brand image. Search marketing strategists may look at search query preferences online and analyze data to better understand trends and consumer choices.
Median Salary (2013): $82,340