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Online Marketing Degree

Internet marketing is the promotion and advertisement of products and services over the Internet. It is also known as online marketing, web marketing and e-marketing. With the prevalent use of the Internet worldwide, almost every company is using the Internet to try and increase sales and demand for its products. As the importance of online marketing increases, academic qualifications related to this field can be found in the form of short Internet marketing courses as well as full length degrees. An Internet marketing professional is able to plan and implement successful marketing campaigns over the Internet and then analyze the results.

Featured Programs

Capella University

  • BS - Marketing
  • MBA - Marketing
  • DBA - Marketing

Walden University Online

  • Bachelor of Science (B.S.) in Business Administration - Marketing
  • MBA - Marketing
  • Doctor of Business Administration (D.B.A.)-Marketing

American InterContinental University Online

  • Bachelor of Business Administration in Marketing

Colorado Technical University Online

  • Bachelor of Science in Business Administration - Marketing
  • M.S. Business Admin-Marketing

Internet Marketing Programs
Internet marketing courses and degrees are available through various educational institutes. Programs include Associate and Bachelor level degrees too. Some marketing degrees offer a focus or specialization in Internet marketing. You can choose to enroll in an online internet marketing program or in a program offered on campus.  Such programs teach a combination of traditional marketing courses coupled with the latest in online marketing.

During an Internet marketing course or program, students will study a number of different subjects. These include classic marketing theories and practices, as well as strategies for online marketing. Statistics and business ethics are some of the topics that are covered. Other subjects focused on include web design, interface and user-friendliness, search engine marketing and optimization, pay-per-click advertising, web analytics and more. Affiliate marketing and the use of social media as relevant to marketing are also taught.

All aspects of Internet marketing are focused on during the course of an Internet marketing program. Students learn how to use communication tools such as blogs, podcasts and social media websites to promote products and services. The use of tools and techniques for promoting traffic to a particular company’s website are studied as well. E-commerce strategies and development are taught too. A student will also learn to write web copy.

Careers in Internet Marketing
At the end of a program, an Internet marketing graduate will be able to design, develop and implement effective online marketing strategies aimed at target audiences for particular products and services. A graduate will know how to promote businesses online, generate traffic and revenue and analyze web strategies. Practically every business nowadays markets its services or products over the Internet. As a result those who can make and carry out online marketing plans and campaigns are in high demand.

Internet marketing jobs can be found with marketing departments of various companies. Some choose to start their own home businesses in this field. Internet marketing specialists are employed at advertising agencies and at digital media marketing agencies. Some work for the in-house marketing departments of companies. There are firms that specialize in search engine marketing and optimization which are also potential employers of graduates of Internet marketing courses and programs. Enrolling in an Internet marketing degree can prove to be a solid investment in your future professional success.

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Q:Which accreditations should I look for in the Marketing degrees?

A:It is essential to opt for Marketing degrees that are accredited by recognized boards and associations. Some of the major accrediting bodies in the United States are the Council for Higher Education Accreditation (CHEA) and the Association to Advance Collegiate Schools of Business (AACSB).

Q:What are the SEM Internet Marketing degrees?

A:SEM is the short form of Search Engine Marketing. The SEM Internet Marketing Degrees encompasses various study areas such as SEO (search engine optimization) and the famous pay per click marketing. With the ever increasing usage of eCommerce and e-business, there is immense demand for professionals with thorough knowledge of SEM.

Q:Can we submit the IELTS test results instead of the TOEFL results when applying for the Internet Marketing degree programs in the United States?

A:Even though there are a few universities that accept the IELTS (English for International Opportunities) it is much advised that you apply with the TOEFL test marks, since that is much more widely accepted in the United States for various higher education programs, including the Internet Marketing degree program.

Q:What is the GPA and GMAT score requirement for programs like the MBA online marketing degrees program?

A:The MBA online Marketing degrees usually are more flexible than the campus-based programs. The minimum GPA that is acceptable is 2.5 and a GMAT score of 410 or greater should be fine to make you eligible.

Q:What sort of global accreditation strengthen the degrees in Marketing?

A:The degrees in Marketing need to be accredited by well known and recognized bodies. In the United States, the Association to Advance Collegiate Schools of Business (AACSB) is a well known association. Globally, the European Quality Improvement System (EQUIS) and United Kingdom's Association of MBAs (AMBA) are well known names for accreditation.

Q:What is the advantage of studying for the Marketing degree program online?

A:The online Marketing degree programs are much more flexible and cheaper than the campus based ones. It also helps you focus more on e-marketing, which is definitely the "next-big-thing". Online programs are ideal for individuals that are employed or live away from a quality education provider.

Q:Which courses are highlighted in Industrial Marketing training programs?

A:The Industrial Marketing training programs enable students to learn about the industrial consumer buying behavior and the factors influencing their purchasing patterns. Besides, the course content on most programs emphasizes on courses such as: Industrial Market Planning, Industrial Marketing Research, Industrial Market Segmentation, and Industrial Advertising and Sales Promotion.

Q:Can I opt for any combined marketing and public relations degree program?

A:Yes. You can pursue the Bachelor in Public Relations and Marketing - International Management or the Bachelor in Public Relations and Marketing - Project Management from These degrees are rarely offered by any other accredited university. The aforementioned degrees cover all aspects of marketing and public relations and cover courses such as corporate communications, branding, and advertising.

Q:What are the contents of the course on Introduction to Psychology in the online marketing degree programs?

A:The Online Marketing Degree Programs in the United States have dedicated course on Introduction to Psychology. This course usually is worth 2 credits in total. It is designed to provide students with strong understanding of the surveys of the different fields of psychology. Hands on experiences are also offered to the students for better learning.

Q:What are the contents of the course on College Mathematics in the Business Marketing degree program?

A:The Business Marketing Degree programs have dedicated course on College Mathematics. This course usually is worth 2 credits in total. It is designed to provide students with strong understanding of the various mathematical concepts as well as skills that are needed for the various vocational and academic applications. Hands on experience is also provided in this course.

Q:Can you give me information regarding the work of marketing research analyst?

A:The importance of a marketing research analyst is increasing in the business world. To gain an edge every organization needs to understand its market and target audience. A market researcher analyst job includes research on the customer's need, competitor strategies and the market requirements. For this purpose, data is compiled and surveys are done to determine what sells in the market.

Q:Which degrees are taught online school for marketing and what do they cover?

A:Various associates, bachelors, masters, and even doctorate level degrees are taught in online schools for marketing. The degrees may include a specialization in areas such as internet marketing. Some of the subjects covered include classical marketing theories, online marketing strategies, statistics, business ethics, web design, search engine marketing, web analytics, and more.

Q:Why is an online degree marketing degree considered as more cost-friendly?

A:An online degree in marketing can be pursued without having to attend classes at a campus. This means you can study from your home at any time of the day, according to your convenience. Side by side, you do not have to buy textbooks. You can save up on travelling and textbook expenses easily. All you need is a laptop and an internet connection to study online.

Q:What are the different career options I can go for after receiving an online degree in marketing?

A:An online degree in marketing opens up a number of career pathways for you. You can become an accounts manager, promotions manager, or a marketing manager. Marketing graduates also have the opportunity to work as research analysts, public relation managers, or brand managers. Product manager, copywriter, and event planner are also some of the careers available for marketing graduates.

Q:A friend told me about internet marketing degree online. What are the skills gained from such a degree?

A:An online internet marketing degree equips an individual with a variety of skills that prove very helpful in today's competitive job market. Internet marketing students learn how to design, develop and implement effective online marketing strategies aimed at target audiences for particular products and services. Online marketing plans and campaigns are very important for the success of a product or business and those who know how to promote business online are much sought after.

Q:A marketing masters degree online can only be pursued after completion of a bachelor degree?

A:Yes, a masters degree in marketing can only be pursued after you have completed your bachelor level education. It is recommended that you have studied marketing or a similar area in your bachelor degree. A masters degree will cover more advanced marketing concepts, requiring you to have fundamental knowledge of the field.

Q:Do all marketing degrees online cover courses related to finance and accounting?

A:Yes, a marketing degree will cover basic business courses that help build a solid foundation of knowledge. Before students can move towards advanced business concepts, it is necessary for them to have an understanding of the basic managerial principles and finance concepts. These curses are usually studied in the first or second semester of a masters degree.

Q:What are the career options after having an online marketing degree?

A:After successfully completing an online bachelor's degree in marketing, individuals can try to become advertising, promotion or marketing managers. You also have an option to pursue a career as a market research analyst or public relations manager or specialist. All these occupations require at least a bachelor's degree and with a degree in marketing, advertising or journalism, you can pursue any of the above careers.

Q:How to enroll in an online marketing degree?

A:The admission requirements for a marketing degree will vary from college to college. You must get in touch with the university you are interested in joining. Another important point to remember is that the admission requirements will also depend upon the level of program you wish to enroll in. For example, for a bachelor degree in marketing, you need to have a high school diploma.

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