McAfee SECURE sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams

Quick School Finder

Take 3 easy steps to discover your online college

Quick Degree Finder

Take 3 easy steps to find your degree

Top Online Business Programs

Capitalize on a multitude of career opportunities with the leading Business Degrees available on our website.

Marketing Degrees

Internet marketing is the promotion and advertisement of products and services over the Internet. It is also known as online marketing, web marketing and e-marketing. With the prevalent use of the Internet worldwide, almost every company is using the Internet to try and increase sales and demand for its products. As the importance of online marketing increases, academic qualifications related to this field can be found in the form of short Internet marketing courses as well as full length degrees. An Internet marketing professional is able to plan and implement successful marketing campaigns over the Internet and then analyze the results.

Top Marketing Programs

American InterContinental University Online

Kaplan University Online

Liberty University Online

Walden University Online

Strayer University

Capella University

Keiser University Graduate School

Grand Canyon University

DeVry University

Colorado Technical University Online

Regis University

International Academy of Design and Technology

Jones International University

New England College

Northeastern University

Penn Foster Career School

Benedictine University Online

Mt Lyon Institute of Tiffin University

Full Sail University

Bellevue University

Columbia Southern University

National American University

Post University Online

Rasmussen College

University of Minnesota, Crookston

Ashworth Career School

Baker College Online

Brandman University

Bryant & Stratton College

California Coast University

Florida International University

Harrison College

Herzing University

Malone University

Marylhurst University

New England College of Business

New Jersey Institute of Technology / NJIT

Northcentral University

Ottawa University

Sullivan University

The University of Liverpool

University of Saint Mary

University of the Southwest

Upper Iowa University

Lasell College

University of the Incarnate Word

Victory University

Brenau University

Gannon University

Bay State College

Franklin University

Internet Marketing Programs
Internet marketing courses and degrees are available through various educational institutes. Programs include Associate and Bachelor level degrees too. Some marketing degrees offer a focus or specialization in Internet marketing. You can choose to enroll in an online internet marketing program or in a program offered on campus.  Such programs teach a combination of traditional marketing courses coupled with the latest in online marketing.

During an Internet marketing course or program, students will study a number of different subjects. These include classic marketing theories and practices, as well as strategies for online marketing. Statistics and business ethics are some of the topics that are covered. Other subjects focused on include web design, interface and user-friendliness, search engine marketing and optimization, pay-per-click advertising, web analytics and more. Affiliate marketing and the use of social media as relevant to marketing are also taught.

All aspects of Internet marketing are focused on during the course of an Internet marketing program. Students learn how to use communication tools such as blogs, podcasts and social media websites to promote products and services. The use of tools and techniques for promoting traffic to a particular company’s website are studied as well. E-commerce strategies and development are taught too. A student will also learn to write web copy.

Careers in Internet Marketing
At the end of a program, an Internet marketing graduate will be able to design, develop and implement effective online marketing strategies aimed at target audiences for particular products and services. A graduate will know how to promote businesses online, generate traffic and revenue and analyze web strategies. Practically every business nowadays markets its services or products over the Internet. As a result those who can make and carry out online marketing plans and campaigns are in high demand.

Internet marketing jobs can be found with marketing departments of various companies. Some choose to start their own home businesses in this field. Internet marketing specialists are employed at advertising agencies and at digital media marketing agencies. Some work for the in-house marketing departments of companies. There are firms that specialize in search engine marketing and optimization which are also potential employers of graduates of Internet marketing courses and programs. Enrolling in an Internet marketing degree can prove to be a solid investment in your future professional success.


marketing was rated 7 out of 10 based on
8 ratings .8 user reviews .

Q:Which accreditations should I look for in the Marketing degrees?

A:It is essential to opt for Marketing degrees that are accredited by recognized boards and associations. Some of the major accrediting bodies in the United States are the Council for Higher Education Accreditation (CHEA) and the Association to Advance Collegiate Schools of Business (AACSB).

Q:What are the SEM Internet Marketing degrees?

A:SEM is the short form of Search Engine Marketing. The SEM Internet Marketing Degrees encompasses various study areas such as SEO (search engine optimization) and the famous pay per click marketing. With the ever increasing usage of eCommerce and e-business, there is immense demand for professionals with thorough knowledge of SEM.

Q:Can we submit the IELTS test results instead of the TOEFL results when applying for the Internet Marketing degree programs in the United States?

A:Even though there are a few universities that accept the IELTS (English for International Opportunities) it is much advised that you apply with the TOEFL test marks, since that is much more widely accepted in the United States for various higher education programs, including the Internet Marketing degree program.

Q:What is the GPA and GMAT score requirement for programs like the MBA online marketing degrees program?

A:The MBA online Marketing degrees usually are more flexible than the campus-based programs. The minimum GPA that is acceptable is 2.5 and a GMAT score of 410 or greater should be fine to make you eligible.

Q:What sort of global accreditation strengthen the degrees in Marketing?

A:The degrees in Marketing need to be accredited by well known and recognized bodies. In the United States, the Association to Advance Collegiate Schools of Business (AACSB) is a well known association. Globally, the European Quality Improvement System (EQUIS) and United Kingdom's Association of MBAs (AMBA) are well known names for accreditation.

Q:What is the advantage of studying for the Marketing degree program online?

A:The online Marketing degree programs are much more flexible and cheaper than the campus based ones. It also helps you focus more on e-marketing, which is definitely the "next-big-thing". Online programs are ideal for individuals that are employed or live away from a quality education provider.

Q:Which courses are highlighted in Industrial Marketing training programs?

A:The Industrial Marketing training programs enable students to learn about the industrial consumer buying behavior and the factors influencing their purchasing patterns. Besides, the course content on most programs emphasizes on courses such as: Industrial Market Planning, Industrial Marketing Research, Industrial Market Segmentation, and Industrial Advertising and Sales Promotion.

Q:Can I opt for any combined marketing and public relations degree program?

A:Yes. You can pursue the Bachelor in Public Relations and Marketing - International Management or the Bachelor in Public Relations and Marketing - Project Management from Ashford University. These degrees are rarely offered by any other accredited university. The aforementioned degrees cover all aspects of marketing and public relations and cover courses such as corporate communications, branding, and advertising.

Ask your Question


* All Fields are Required