Effective communication is integral to the smooth functioning of any business or organization. Through various communication channels, information is transferred. Over the years, technology has revolutionized communication mediums in many ways. Organizations as well as individuals can be seen using different communication methods and tools such as e-mail, telephone, and more.
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Marketing departments seek effective modes of communication for promoting goods whereas Human resource managers use memos and internal channels to communicate effectively with employees. Strong, effective, and acceptable modes of communication are necessary for coordinating activities within an organization, and also connecting with external stakeholders such as customers and suppliers.
Business Communication Degrees
Individuals who wish to work in communications and pursue leadership or managerial roles will need to equip themselves with a degree in this field. Many schools have added communications as a major to their current program offerings. Business communications degrees are available at all levels of post-secondary education, ranging from associate to masters degree.
With the help of a communications degree, students can equip themselves with leadership skills, communication skills, and also acquire in-depth knowledge about entrepreneurship and effective communication in organizations. The program will cover areas such as project management, corporate communication as well as customer service.
Business Communications degrees cover courses that allow students to gain knowledge of management theoriesand communicationconcepts. Students will learn about the fundamentals of businesses and will spend a great deal of time acquiring familiarity with verbal and written communication methods that will prepare them for the challenging business industry. The program will also emphasize management principles and skill development.
Interpersonal and Group Communication, Communication for Executives and Marketing and Advertising Communications Management are just a few of the main topics covered in communication degrees.Going through the curriculum will enable students to become familiar with different communication strategies and their application in business settings.
The curriculum will vary slightly from school to school and will depend upon the level of degree.Students enrolling in associate or bachelor degrees will focus more upon fundamental areas of the field whereas a graduate or post-graduate degree will cover advanced study areas. A few of the main courses covered in business communication degrees have been outlined below:
This course will allow students to learn about the theoretical framework for communication in business settings. Students will focus upon communication strategies being used by organizations and their effectiveness.
This course will emphasize the main principles of communications. Students will learn about the various cultural aspects and how they affect communications. The course will emphasize techniques used for improving written, oral, and interpersonal communication.
This is one of the most important courses found in communication degrees. It is designed to provide students with an overview of the media industry and its development. Some commonly covered areas include electronic media, information sharing, internet, and cultural issues.
There are specific laws designed to regulate communication channels and commerce. This course will help students learn about the legal restrictions and laws that regulate this field.
This course will focus on ethical decision-making. Students will acquire an understanding of ethical issues they may face in commercial communication.
Information Systems Fundamentals
Many businesses rely on computer information systems for different functions. This course will help students learn about information systems, operating systems, database management, telecommunications, and the role of the internet in commerce.
Marketing and Corporate Communications
This course will enable students to learn about globalization and principles of marketing. Some key topics included in the course include marketing literature, investor communication, cross-cultural influences, and media.
This course is among the general areas covered in communication degrees. Students must be well-aware of financial functions of a business and how to perform basic accounting processes.
Communication theories and practice
In this course, student will cover basic theories of communication. It is one of the fundamental areas of study. The course will help build a strong foundation of communication knowledge among students.
Objectives of Communication Degrees
Acquire a strong understanding of communication methods and mediums
Understand the different modes of communication used in businesses
Learn how to eliminate barriers of communication
Design and implement communication channels appropriately
Develop and implement various communication strategies aligned with organizational goals
Students who are working full-time or are bound by any other commitment can opt for an online Business Communications Degree instead of pursuing it through traditional schools. Online learning is far more flexible as compared to campus-based degrees. Students can save up on costs and conveniently fulfill their academic goal without compromising on their commitments.
The admission requirements will basically depend upon the type/level of degree you want to enroll in, and the chosen institute. Some of the general requirements have been listed below:
Official high school transcript
Bachelor degree transcript (for admission in a masters level program)
Meet the minimum CGPA requirement (2.5 in most schools)
Letters of recommendation
Submit an admission form
With a degree in communications, individuals can look forward to many job opportunities in the field of public relation, marketing, media, and more. Individuals can work in private and federal organizations. The exact job position one can qualify for will depend upon factors such as specialization area and level of degree. According to the Bureau of Labor Statistics, in 2012, marketing managers earned a median annual income of $115,750 and public relations specialists $54,170.