Master in Advertising
Advertising entails a number of written, visual and audible forms of expressions for sell products or services. Students in advertising programs learn how to use TV, print media, the internet, radio and other means of communication for promoting companies or their products and services. A number of programs are offered in this area of study. Students can pursue associate, bachelor or master’s degrees in advertising depending on their career goals. A master’s degree in advertising is ideal for students seeking the most rewarding opportunities in advertising agencies and related field.
Master in Advertising Program
A master’s degree in advertising is a practical and well-rounded program that provides hands-on training to students in various forms of advertising and marketing. Combining core advertising fundamentals with the up-to-the-minute approaches in digital content and marketing, this program prepares learners to compete in the fast-paced, ever-changing world of communication. Depending on the choice of students, they can customize this program by opting for courses that help them gain an understanding of interactive digital content for instance, or by directing their energies towards international management and marketing.
Students who wish to enroll in a graduate program in advertising should hold a bachelor’s degree in this field. They should also demonstrate creativity and have good communication skills. Undergraduate transcripts, academic and personal references, and work experience are also required to get into these programs. Students should also have proficiency in the English language. Other requirements for admission may vary by school.
Curriculum of a Master in Advertising
The curriculum in a master’s degree in advertising entails a combination of hands-on practical, case studies, research and an array of classroom lessons covering topics such as branding and creative development, mass communication, interactive media, principles and practices of advertising and international marketing. The exact coursework may vary depending on own choice of students. Other course options include international market research, international marketing and strategy and writing for media professionals.
Students with master’s degrees in advertising can pursue employment opportunities in media companies, agencies, and other marketing communications organizations. They can become an advertising manager, public relations manager or marketing manager. The income levels of advertising professionals depend on the type of positions they hold. On average, graduates of a master’s degree in advertising can make in the range of $41,000 to $166,000 a year.
Online Master in Advertising
The option of an online masters’ degree in advertising is also available. The ones who cannot pursue regular classes can take the online route. Students can study from the comfort of their home and earn a master’s degree in this concentration at their own pace.
Once students earn a graduate degree in advertising, they can pursue doctoral-level studies. They can choose to take on the thesis track that will prepare them for marketing research or education careers. Students can also pursue advertising certification programs. These programs provide industry-specific education for aspiring advertising writers, art directors and account executives. They help students learn the creative aspects of advertising through hands-on studio work combined with strategic and theoretical perspectives.