Advertising is one of the most important aspects of any business. Due to increased competition, businesses are using innovative advertisement techniques to attract more consumers, and ultimately increase their market sales. The primary objective of advertisement is to create awareness for a product/service. There are many different forms of advertisements we see in our daily lives. Whether you’re driving to work, or enjoying coffee in front of TV at home, we come across numerous electronic advertisements, billboards, banners, etc. All these ads are being projected by organizations to capture our attention.
In recent years, advertisement techniques have evolved due to advancement in technology and commerce. Many firms have increased their investment in advertising. This has pushed the demand for professional marketers and advertisement managers. The field offers many creative career opportunities for individuals with specialized education in advertisement.
Associates Degree in Advertising
A number of accredited schools are offering degree programs in advertising. This field can be pursued at associate, bachelor, and master’s level. Students who have just completed their high school diploma can prepare for the industry by enrolling in an associate degree. It is the most basic undergraduate degree available and is suitable for pursuing entry-level jobs, or preparing for advanced-level education in the same field.
An associate in advertising is a two-year program that prepares students for entry-level positions in advertising and equips them with the knowledge and skills required to pursue careers in advertising. The program will cover fundamental concepts relevant to the field. Students will learn about the role of advertising in organization, different forms of advertising, and how to develop innovative advertising strategies.
The associate in advertising entail general education as well as courses in advertising art. Students will cover the following subjects in detail:
Principles of Marketing (2-3 credits)
In this course, students will acquire in-depth knowledge of the basic principles of marketing. The course will cover a range of topics that include product promotion, pricing, consumer marketing strategies and global marketing.
Interpersonal Communication (2-3 credits)
This course is designed to provide students with strong communication skills. Students will learn how to improve their listening and speaking skills.
Financial accounting (2-3 credits)
In this course, students will cover the fundamentals of bookkeeping and accounting principles. The course will include topics such as financial statement analysis, cash flows, liabilities, and managerial finance.
Advertising Principles (2-3 credits)
In this course, students will acquire a broad understanding of the advertisement industry and its history in America. The course will highlight areas such as process of advertisement, advertising techniques, societal and governmental factors that influence advertising, and global advertising.
Consumer Behavior (2-3 credits)
This course will help students understand consumer behavior and how it affects advertising. It is important to understand how consumers perceive advertising in today’s environment. Students will cover basic trends and factors that shape consumer behavior.
Marketing Research (2-3 credits)
This course is dedicated to research and development. Students will acquire an in-depth understanding of research methodologies used by businesses. Some of the topics covered in the course include hypothesis formation, statistical tools, sampling, research report, and qualitative research methods.
Principles of Management (2-3 credits)
This course is a fundamental area of the degree. Students will learn about basic business terminology, managerial decision making, and employee management, and the importance of business communication.
Duration and Degree Completion Requirements
An associate degree is typically take two years to complete. Students can opt for an accelerated degree track if they wish to earn the degree in less than two years.
The program can be completed successfully after earning the minimum number of credits. These are acquired by completing all the program’s components and assignments.
Students who want to pursue an associate in advertising need to hold a high school diploma or GED. They may also have to complete courses in geometry, art and communications while in high school. Other requirements for admissions are:
Meet the minimum CGPA requirements of the prospective school
Letter of recommendation
Fill out and submit an admissions form
Online Associate in Advertising
Online schools also offer associate programs in advertising. Pursuing an online associate degree in this field gives students the freedom to study according to their free time. They can attend classes at timings that suit their personal routine and prepare for the world of advertising at their own pace and convenience. Online programs are also more affordable as compared to degrees offered at traditional campuses. This is why they can be a suitable option for learners with limited financial resources. The flexibility of the online degree also makes them a great learning option for professionals seeking a career switch without having to sacrifice their career.
Earning a degree in advertising can open up an array of career opportunities for students. With an associate degree, they can find entry-level jobs in the advertising department of organizations. The advertising industry is expected to grow steadily in the coming few years according to data provided by the Bureau of Labor Statistics. Over 24% of advertising professionals are hired by advertising agencies and PR firms. Advertising managers and specialists are responsible for creating advertising strategies and marketing campaigns for products/services. Some of the job duties include:
Plan advertising programs
Select and design advertising channels
Prepare budgets and allocate resources for advertising budgets
Conduct market research and analyze consumer behavior
These managers made a median annual income of $115,750 in 2012 and are expected to grow in demand at a faster than average pace. The field is suitable for individuals who enjoy creativity and challenges in the business world.
Advancement Opportunities Individuals can opt for further education at bachelor and masters level, and can improve their job prospects. There are also many certifications available for advertising professionals.