An Advertising Degree prepares you for careers in marketing and promoting products. The advertising sector has a high demand for creative people who can understand consumers. While it welcomes people from many different backgrounds in business, psychology and fine art, one of the best ways to break into the field is through an Advertising Degree. Let’s address each question that you may have if you’re considering enrolling in an advertising degree.
Table of Content
What does an Advertising Degree involve?
What courses will you study?
What levels of Advertising degrees are offered?
Can I complete an Advertising Degree online?
Occupational Outlook after Advertising Degree
Advertising Sales Agent and Managers Wages
An Advertising Degree attempts to teach a diverse set of skills. The core courses focus on marketing. Students develop an understanding of how products are sold in the marketplace. They learn how each product is defined uniquely in terms of its attributes and target market. This training in business skills helps students understand how to focus on the core message of an advertising campaign.
There are several courses on general and consumer psychology. Students of an advertising online degree need to understand how consumers think while making a purchasing decision. An Advertising Degree trains you on how to develop an emotional connection with consumers so that advertisements have a stronger impact.
An Advertising Degree also attempts to develop design and skills in fine art. People working in advertising will often need to develop advertising concepts through quick sketches and storyboards. An online advertising degree thus involves significant practical work to develop relevant skills. Students will get a chance to propose themes for different advertising campaigns. An Advertising Degree will often involve interaction with industry professionals to judge advertising ideas and provide feedback to student efforts.
There is an increasing emphasis on quantitative skills in an Advertising Degree. Employees of advertising agencies need to be able to measure the success of their advertising campaigns. This is represented as statistical data indicating the number of people reached and the monetary return obtained. A considerable chunk of advertising is moving online and as a result an Advertising Degrees focus on technical and computer skills so that those in advertising can devise successful campaigns for consumers online.^
Every university offers a slightly different set of courses. You’ll usually be required to take compulsory courses as well as some elective modules. This will not only help you fulfill the credit hour requirement but you’ll also be able to tailor your program according to your academic and professional interests. Examples of courses that you may study include:
Advertising and Society
Strategic Brand Solutions
Contemporary Mass Communication
Fundamentals of Creative Development
Interactive Marketing Communications
Advertising degrees are offered at various levels. You should take into account you prior qualifications and future career objectives while choosing a degree.
Associate’s in Advertising
Bachelor’s in Advertising
Master’s in Advertising
Some universities may also offer diplomas and certificates in advertising
You may find advertising being offered as a concentration within a marketing program. The program curriculum of most of the marketing programs covers topics on advertising as well.^
An Advertising Degree is one of the most popular offerings of online colleges. These online courses comprise of video lectures that can be downloaded and watched at your convenience. Tutorials and assignments can be completed and submitted online. Many of these online programs are developed through feedback from employers. This ensures that the programs are up to date with the current demands of the industry. Before you enroll in an online program, check the accreditation status as well as the credentials of the faculty and alumni network.^
The largest employer of Advertising Degree graduates are advertising agencies. They are responsible for managing campaigns for many other companies. Such agencies are keen to hire people who have a flair for design and communicating a message. They are particularly interested in portfolios of past work experience. The projects you complete in the course of your Advertising Degree will provide an excellent portfolio to increase your chances of a job offer. Besides advertising agencies, all consumer companies maintain a high demand for graduates of an Advertising Degree to manage in-house advertising.
Below is a list of some of advertising related positions along with their salaries as reported by the Bureau of Labor Statistics:
Advertising, Promotions, and Marketing Managers
They collaborate with other team members and develop marketing plans and promotional campaigns in order to generate and sustain consumer interest in the services offered.
Median Salary (2012): $115,750
Advertising Sales Agents
They develop and maintain relationship with potential clients in order to enhance company image and sell advertising services.
Median Salary (2012): $46,290
There are many other options that you may explore with an advertising degree. The type of job that you get will essentially depend on your level of qualification, relevant work experience and personal skills.^
Source: U.S. Bureau of Labor Statistics^
Advertising managers and sales agents are the main occupations you can apply for with an advertising degree. Advertising managers’ salaries increased at the rate of 14% from 2010 to 2013 (mean annual wages).